UK Betting Giant William Hill joining anti-fraud effort

Fraud has been a huge problem in the gambling industry for a long time. In fact, it's one of the things that lawmakers have been pointing out as a major obstacle in legalizing online gambling once and for all. However, there is a major step worldwide now in combating this issue--Ethoca, the leader in collaborative fraud management, announced today that William Hill Plc, one of the world's leading betting and gaming companies, is the latest major company to join in a collaborative effort to fight fraud.

This announcement significantly increases a worldwide shift of power for fighting fraud. Ethoca recently added betting and gaming companies Bwin, 888 and Stan James to its community and expects other significant announcements in the months ahead. From online retail to electronic payments to online charities to gaming, global leaders see Ethoca's collaborative fraud management service as a way to inform their decisions and enhance their profitability on thousands of transactions every day. Ethoca is the only service that allows companies to benefit from the fraud experiences of other companies - accepting more of the "right" types of transactions increases revenue, and declining the "wrong" ones reduces losses and non-payment.

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