SCA to help promote businesses through March Madness

SCA promotions, a turnkey provider of promotional risk coverage for contests, games and events, has launched a new online college bracket promotion designed to help businesses cash in on the March basketball playoff craze by giving consumers a chance to dribble away with $2 million.

Basically, participating businesses can pay a flat fee of 2500.00 and can launch the online bracket prediction game, get a custom web page where up to 5,000 customers can enter, and then play and return as often as desired to see how they are fairing during the tournament. The game offers a $1 million prize for a perfect bracket selection, as well as the chance to win a million dollar prize bonus tied to the championship game. It also features one guaranteed $100 cash prize for each participating business. SCA handles all the details -- from contest structure, rules, bonding and state registrations, to complete payment of prizes.

This is a great marketing tool and really takes advantage of the fan craziness that surrounds college basketball's biggest time of the year. For the advertising costs and the number of exposures it could gain, it really is a great deal and for those companies that are more sports-oriented, it is a no-brainer. Why couldn't I have come up with that idea???

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